Michael Neubert

Michael Neubert

Founder, President and CEO

MSc (Bayreuth), MBA (City), DBA (Ranepa), PhD (ISM)

Michael Neubert is the Founder, President and CEO of EIM, the European Institute of Management.

After a successful management career as CEO in the financial service industry, he continued his career in academia at different institutions of higher education in the USA, Europe, and Latin America. During this time, various business schools and universities relied on Michael as (visiting) professor, core faculty member, chair of the strategic committee, dissertation committee chair, member of the academic council, university research reviewer, or member of the examination board. In 2016 and 2017, he won a teaching excellence award. In 2021, he was nominated for a best paper award. Since 2022, Michael is a worldwide recognized tutor of the university of London and since 2023 an editorial board member of the Scopus rated International Journal of Environment, Workplace and Employment.

His teaching and research approach is based on his goal to improve managerial decision-making processes through the use of scientific methods like data analytics and theory development, and to motivate his doctoral students to make an original contribution to science and to publish their research results.

International Entrepreneurship, Higher Education, Pricing Strategies, Financial Technology

EIM – European Institute of Management (eim.education).
  • Founder, President, and CEO
2021 - now
United International Business School, Zurich/ Switzerland (uibs.org)
  • Associate Professor / Member Academic Council (Bachelor, Master, and Doctor)
2018 - 2022
University of Applied Science Vorarlberg, Dornbirn/ Austria (fhv.at)
  • Visiting Lecturer in “International/ Intercultural Management” and thesis advisor (Master)
2016 - 2022
SRH Hochschulen
  • Universidad Paraguayo Alemana, Asuncion/ Paraguay (upa.edu.py)
    • Visiting Lecturer and thesis advisor (Bachelor)
  • Global School of Entrepreneurship, Amsterdam/ The Netherlands (haarlem-campus.com)
    • Visiting Lecturer (Bachelor) and examination board member
2016 - 2022
Walden University (Adtalem Group), Chicago/ USA (waldenu.edu)
  • Contributing Faculty (dissertation chair, university research reviewer) (Doctor)
2018 -2022
ISM International School of Management, Paris/ France (ism.edu)
  • Chair of the Strategic Committee (since 2016-2021)
  • Core faculty member and doctoral thesis advisor (Master, Doctor)
2015 -2021
University Liechtenstein, Vaduz/ Liechtenstein (uni.li)
  • Visiting Lecturer and thesis advisor (Bachelor, Master)
2006 -2017
Best Paper Award, 16th Annual Conference of the EuroMed Academy of Business
PGCert in Teaching and Learning in Higher Education, University of London (london.ac.uk)2022
JRFM Best Paper Award 2021 Nomination2021
University of Maryland, Global Campus, USA (umgc.edu) 2021
  • Micro Master in Instructional Design and Technology
Hongkong University, HK / China (hkufintech.com)
  • Professional Certificate in FinTech
Harvard Business School Online, USA (online.hbs.edu/)
  • Certificate in Disruptive Innovation (Clayton Christensen)
  • Certificate in Globalization
ISM – International School of Management, USA (ism.edu) Teaching Excellence Award
2016, 2017
ISM – International School of Management, USA (ism.edu)
  • PhD (Dissertation: Internationalization of Born-Global Firms in High Technology)
Columbia Business School, NYC, USA (gsb.columbia.edu)
  • Certificate of Executive Development
RANEPA, Moscow, Russia (ranepa.ru)
  • DBA (candidate of science) (Dissertation: Venture Capital in Emerging Markets)
City University, Seattle, USA (cityu.edu)
  • MBA in Business Administration (Major: Asia-Pacific management)
  • Internship: Allianz Fire & Marine, Tokyo, Japan
University of Bayreuth, Germany (uni-bayreuth.de)
  • Diplom-Kaufmann (Univ.) / MSc in Business Administration (Major: Finance and Marketing)
  • Certificate in Computer Science (Business)


  • Neubert, M. (2023). Market Entry Form Choices of Multi-Sided Platforms in the Travel Booking Sector. International Journal of Business and Management, 18(6), 222-233.
  • Wahler, F. and Neubert, M. (2023). A scientific definition of explainable artificial intelligence for decision making. Int. J. Teaching and Case Studies, 14(1), 88–116.
  • Ibanez, A., Van der Krogt, A., & Neubert, M. (2023). Impact and success factors of online education methods at university level in times of Covid-19. International Journal of Technology Enhanced Learning, 15(1), 58-73.


  • Diaz, C. and Neubert, M. (2022). Application of artificial intelligence in international decision-making processes in the healthcare industry. International Journal of Teaching and Case Studies, 13(4), 341-358.
  • Diaz, C., Avella, A., Vera JR, J., & Neubert, M. (2022). Factors impacting consumer’s fairness perception in a dynamic pricing context: a systematic literature review. International Journal of Teaching and Case Studies, 13(3), 181-206.
  • Helou, K. E., & Neubert, M. (2022). How public policies shape entrepreneurial ecosystems. International Journal of Teaching and Case Studies, 13(2), 112-134.
  • Neubert, M. (2022). A Systematic Literature Review of Dynamic Pricing Strategies. International Business Research15(4), 1-17.
  • Neubert, M. (2022). A Systematic Literature Review about the Speed of Internationalization. International Journal of Business and Management17(2), 80-111.
  • Opoku-Asante, K., Winful, E. C., Sharifzadeh, M., & Neubert, M. (2022). The Relationship Between Capital Structure and Financial Performance of Firms in Ghana and Nigeria. European Journal of Business and Management Research7(1), 236-244.


  • Neubert, M., & Rams, W. (2021). Africa GreenTec – Sustainable Internationalization in Sub-Saharan Africa (Live Case Study)
  • Van der Krogt, A., & Neubert, M. (2021). MUV – Internationalization of a Ride-Hailing Start-up (Live Case Study)
  • Dogra, A., & Neubert, M. (2021). Impact of business intelligence solutions on the internationalisation of French software firms. International Journal of Teaching and Case Studies12(2), 140-154.
  • Opeyemi, O. E., & Neubert, M. (2021). Project managers’ capacity-planning practices for infrastructure projects in Qatar: a multiple-case study. International Journal of Project Organisation and Management13(4), 379-408.
  • Schaefer, S., Ashu, F., & Neubert, M. (2021). The impact of GDP and governance on venture capital investments for the period 2010-2019 (after the financial crisis and before the Covid-19 pandemic). International Journal of Teaching and Case Studies12(3), 219-232.


  • Batsa, E. T., Abadir, S., & Neubert, M. (2020). Bicultural managers leading multicultural teams: a conceptual case study. International Journal of Teaching and Case Studies11(1), 71-93.
  • Gousgounis, Y. Y. L., & Neubert, M. (2020). Price-setting strategies and practice for medical devices used by consumers. Journal of Revenue and Pricing Management19(3), 218-226.
  • Gousgounis, Y. Y. L., & Neubert, M. (2020). Influence of packaging decisions on purchasing intention for home use medical devices-a multiple case study. International Journal of Teaching and Case Studies11(3), 223-237.
  • Halkias, D., & Neubert, M. (2020). Extension of theory in leadership and management studies using the multiple case study design. International Leadership Journal, 12(2), 48-73.
  • Neubert, M. (2020). Pricing Decisions of FinTech Firms. International Journal of Marketing Studies, 12(3), 14-25.
  • Neubert, M., Rams, W., & Utikal, H. (2020). Experiential learning with live case studies. International Journal of Teaching and Case Studies11(2), 173-190.
  • Tauhata, T., Flott, M., Neubert, M., & Omale, S. (2020). Impact of corporate venture capital firms’ organisation on their performance. International Journal of Teaching and Case Studies11(3), 258-283.
  • Velez, S., Neubert, M., & Halkias, D. (2020). Banking finance experts consensus on compliance in US bank holding companies: An e-Delphi study. Journal of Risk and Financial Management13(2), 28.


  • AbdulJabbar, R., & Neubert, M. (2019). Valuation perspectives of family-owned real-estate companies in Saudi Arabia. International Journal of Teaching and Case Studies10(1), 72-86.
  • Cohen, B., & Neubert, M. (2019). The influence of pricing strategies on corporate valuation. International Journal of Teaching and Case Studies10(2), 125-156.
  • Neubert, M. (2019). Funding innovations for sustainable growth in emerging markets. International Journal of Economics and Finance11(4), 16-24.
  • Neubert, M., & Van der Krogt, A. (2019). Decision-makers impact on the internationalization of high-technology firms in emerging markets. Journal of Global Entrepreneurship Research9(1), 1-17.
  • Ferguson, K. K., Soutter, L., & Neubert, M. (2019). Digital payments in Africa-how demand, technology, and regulation disrupt digital payment systems. International Journal of Teaching and Case Studies10(4), 319-340.
  • Soutter, L., Ferguson, K., & Neubert, M. (2019). Digital payments: impact factors and mass adoption in sub-saharan Africa. Technology Innovation Management Review9(7),41-55.


  • Neubert, M. (2018). The impact of digitalization on the speed of internationalization of lean global startups. Technology Innovation Management Review8(5), 44-54.
  • Neubert, M. (2018). Internationalisation behaviour of small and medium-sized enterprises from emerging markets: implications for sustainability. Latin American Journal of Management for Sustainable Development4(3), 226-238.
  • Neubert, M., & Van der Krogt, A. (2018). Impact of business intelligence solutions on export performance of software firms in emerging economies. Technology Innovation Management Review8(9), 39-49.


  • Neubert, M. (2017). Lean Internationalization: How to globalize early and fast in a small economy. Technology Innovation Management Review7(5), 44-54.
  • Neubert, M. (2017). International pricing strategies for born-global firms. Central European Business Review6(3), 41-50.
  • Neubert, M., & Van der Krogt, A. (2017). Lean internationalisation of high-tech firms. International Journal of Teaching and Case Studies8(2-3), 133-150.


  • Neubert, M. (2016). How and why born global firms differ in their speed of internationalisation-a multiple case study approach. International Journal of Teaching and Case Studies7(2), 118-134.
  • Neubert, M. (2016). Significance of the speed of internationalisation for born global firms-a multiple case study approach. International Journal of Teaching and Case Studies7(1), 66-81.
  • Schlup, R. A., & Neubert, M. (2016). How European Tier-one automotive suppliers evaluate and select efficient market entry modes to India. International Journal of Teaching and Case Studies7(3-4), 308-326.
  • Stuetzel, M., & Neubert, M. (2016). Africa-are small-and medium-sized enterprises wasting chances?. International Journal of Teaching and Case Studies7(3-4), 252-270.


  • Neubert, M. (2015). Early internationalisation of high-tech firms: Past accomplishments and future directions. International Journal of Teaching and Case Studies6(4), 353-369.
  • 2023: Le design d’étude de cas comme méthode de recherche
  • 2023: Guía breve y sencilla para utilizar el estudio de casos como método de investigación
  • 2022: The Multiple Case Study Design (co-author)
  • 2020: The Innovative Business School (co-author)
  • 2015: Internationalization of Born-Global Firms in High Technology (dissertation)
  • 2014: Global Market Strategies: How to turn your company into a successful international enterprise
  • 2013: Globale Marktstrategien
  • 2012: Wie gut ist mein Ruf? (co-author)
  • 2011: Internationale Markterschliessung (3rd edition)
  • 1999: Venture Capital (co-author / dissertation)
  • 1998: Computer Aided Selling

A scientific definition of explainable artificial intelligence for decision making

The purpose of this article is to shed light on explainable artificial intelligence in decision making by deriving a definition of the term which can be used by academics and practitioners as well. This will be achieved by creating an intertextual coherence for a term which can be described as ambiguously at best so far using a literature review and semantic analysis as research methodology. The main takeaway of this study is the derived definition that explainable AI in decision making seeks to increase trust and reliability in decision making by making black-box systems understandable, interpretable, and transparent to human users.

  • Introduction to Doctoral Studies (DBA, PGCert)
  • Advanced Research Methods (DBA, PGCert)
  • Development of Academic Studies (DBA, PGCert)
  • Academic Writing and Publication (DBA, PGCert)
  • Learning, Teaching and Assessment in Higher Education (PGCert)
  • Instructional Design and Technology in Higher Education (PGCert)

Since 2016, Michael is a Member of the Academy of International Business